Apple’s WebKit team proposes a way ads can be measured while maintaining privacy

The proposal is called Privacy Preserving Ad Click Attribution For the Web and its available for testing as an experimental feature in Safari Technology Preview 82+. The store web page would request a tracking pixel from Google to report back user interactions, in order to attribute the purchase to the search ad. One step forward and one step back for Apple’s privacy campaign with latest Safari build

READ MORE

However, given recent political interest in revisiting ad tracking limitations, there’s a chance regulators may get behind Apple’s proposal.

Source: www.theregister.co.uk