We should opt into data tracking, not out of it, says DuckDuckGo CEO

DuckDuckGo offers a privacy-minded search engine that has about 1 percent of the search market share in the US (Google’s share is more than 88 percent), as well as a free browser extension for Firefox and Google Chrome that blocks ad networks from tracking you. But there’s been no real proof that that is really better, and it’s arguably way worse for the publishers who then have ceded all sorts of money to Facebook and …

Talk about that shift to behavioral advertising, because when you did it … Years ago, at Google, also there used to be a ticker that used to run across when you entered Google about what people were searching for at that moment, and they stripped it of dirty stuff, which was quite a bit, apparently. Slowly, publishers ceded some of their page over to it, and then Google ended up having all this behavioral data, so if you searched for something, you could then follow people around with that search.

Source: www.vox.com