How We Realized Putting Radium in Everything Was Not the Answer
Since the work required great detail, the women were told to “point” the small brush head with their lips, thus ingesting a small amount of radium every time. Products that didn’t have anything to do with radium carried the name of the expensive metal to add allure — similar to the way we use words like “platinum” or “titanium” today. Numerous are the ads of this time for wares like “radium silk lingerie” and decks of cards with the word “radium” emblazoned on them.
Source: www.theatlantic.com