How Dr. Bronner’s soap brand became a touchstone of wellness culture
But Brown’s own go-to body-care product is Dr. Bronner’s all-natural liquid Castile soap, which costs $18 for 32 ounces so concentrated that a thimbleful will have you smothered in suds. In 1945, when Emanuel was still a roving preacher, a Chicago man crucified himself in the name of Emanuel’s “Peace Plan”
By the mid-1980s, Dr. Bronner’s wasn’t the only all-natural personal care product on the market. As the word “authentic” gets bandied about by every brand trying to sell a product by first selling us on a noble philosophy or tearjerking founding tale, Dr. Bronner’s has aimed to practice what it’s been preaching since 1948.
Source: www.vox.com