Amazon’s Power Reviewers

A monthly email from 2011, for example, contained over 400 items, including a baby food maker, a line of Taco Bell sauces, a package of sticky notes, a dispenser for sticky notes, a few wall mounts for TVs and books, lots of books. In 2015, Amazon had begun asking Vine reviewers for their tax information, which meant that, over a certain value, Vine products were no longer free, really. Review products count as income; their tax value, as calculated by Amazon, can be a major factor in which products Vine reviewers choose to have delivered.

Source: www.nytimes.com