What it’s like to pursue a dream for 30 years and fail

Though Seymour’s aim with the Bionic Boot was to mimic the “experience of running fast like an animal,” he realized it could be branded as a form of environmentally-sound, all-terrain transportation. San Francisco seemed to be a fertile testing ground for Seymour’s futuristic boot, and a prime location for his target customers: “Well-to-do adventure-seekers in their mid-30s who had tried every type of extreme sport and wanted something new.” More egregiously, a Chinese firm nicked Seymour’s design, mass-produced the product, and sold it under the “Bionic Boot” name on Amazon.

Source: thehustle.co