Apple’s New iPad Pro Ads Were Shot and Made Entirely on the iPad Pro

Apple recently released a new series of ads for the iPad Pro that shows how the tablet computer opens the doors to new ways of doing things. What’s neat is that Apple is “eating its own dog food”: as the 2-minute behind-the-scenes video above reveals, the ads were shot, edited, animated, designed, and composed entirely on the iPad Pro. Here are the 5 ads that were created in this way:

Even the behind-the-scenes video about these ads was shot and made entirely on the iPad Pro.

Source: petapixel.com