Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results

She added that the company had also pulled ads from YouTube in the past week after reports showed other major advertisers like Verizon unintentionally appearing on videos promoting hate speech and terrorism. Index Exchange, an ad exchange, has estimated that the titles owned by the top 50 traditional media companies account for 5 percent or fewer of the trillions of ad impressions available for sale each day. If more advertisers follow JPMorgan’s lead and see similar results, it could hurt the operators of smaller sites that make up the so-called long tail of the internet, as well as the advertising technology companies that profit from funneling trillions of ad impressions from brands to consumers through systems that mimic a stock exchange, according to Eric Franchi, co-founder of the ad technology firm Undertone.

Source: www.nytimes.com