Google paid Apple $9.4B in 2018 to be the default search engine

Google paid Apple $9.4 billion in 2018 to be the default search engine on the iPhone, according to a new Goldman Sachs estimate. In 2018, Google may have paid Apple as much as $9.46 billion in what’s called “traffic acquisition costs,” or TAC, according to Goldman Sachs analyst Rod Hall, citing Google financial results. The amount Google pays Apple could increase to $12.2 billion next year, and $15.6 billion in 2021, according to the Goldman estimate, although TAC growth is slowing, Hall says.

Source: www.businessinsider.com