One analyst’s attempts to demystify the types of traffic Google sends publishers

In May, Google News took over from Googleapis as the fastest growing Google content recommender

While GQSB recommends content, it’s not an aggregator in the same way that Google News and googleapis are. So while GQSB is sending more traffic, Google News takes the title of fastest growing Google content recommender thanks to a change made in May. This indicates that not only does Google News prefer AMP content, it may be deprioritizing non-AMP content (or if it’s not actively deprioritizing it, the content is at least not getting traffic anymore, which has a similar outcome for publishers).

Source: blog.parse.ly