Your digital identity has three layers, and you can only protect one of them

Many decisions that affect your life are now dictated by the interpretation of your data profile rather than personal interactions. Your data are analyzed by various algorithms and compared with other users’ data for meaningful statistical correlations. The data protection regulation GDPR that was put in place in May 2018 gives European users the right to verify their data, including marketing profiles generated by data brokers, internet platforms, or online media.

Source: qz.com