Companies may be losing millions due to emails buried in collapsed Gmail threads

The issue is impacting all users who forgot their password, use Gmail (not sure about other clients) and don’t notice the hidden messages being at the bottom (it’s really hard to spot). The direct impact of this bug is a direct loss of revenues of $187M dollars per year, simply accounting for people who are unable to login and place any order. The full impact accounting for direct losses, plus indirect losses, plus recurring losses, plus reputation loss, plus competitors stealing our business, well, forever stealing our business because the site is unusable and lost users won’t switch back, etc… is hard to put an estimate on.

Source: thehftguy.com