Google launches AMP for email

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. “Over the past decade, our web experiences have changed enormously—evolving from static flat content to interactive apps—yet email has largely stayed the same with static messages that eventually go out of date or are merely a springboard to accomplishing a more complex task,” Gmail product manager Aakash Sahney writes. It’s also worth noting that these messages still include standard HTML markup as a fallback for email clients that support AMP.

Source: techcrunch.com