How Kirkland Signature Powers Costco’s Success

Kirkland, which Costco sells for at least 20% cheaper than national brands at its warehouses, helps the club keep prices low even on the products it doesn’t make. Although Kirkland has been more successful than its competitors’ own brands, Costco’s strategy carries risks. Rivals have taken note of Kirkland’s success, and Costco faces new competition from store brands.

Source: edition.cnn.com