Push Journalism vs. Pull Journalism

And I believe there’s a great struggle in the hearts of minds of journalists today between this push journalism – which is roughly equivalent to the status quo – and a new paradigm, process, and pattern that’s quickly emerging. The pull pattern is quite simple, really:

The exciting thing about a process like this is that it might provide an opportunity to create products so good – so well-tailored to a community’s needs – that people might just pull the products into their lives. Hearken’s CEO, Jennifer Brandel, describes the reasoning behind their approach like so:

A change this big isn’t going to happen overnight, but I believe you can start experimenting with it today simply by remembering this: pull journalism feels like making something important for people you know personally vs. push journalism, which feel like making something of undetermined value for a not-well-known group of people referred to as “the audience,” “readers,” or “listeners.”

Source: phillipadsmith.com