Reeling It In: How a Social Network for Anglers Won 7M Users (2018)

“I don’t know a single angler who does not take a picture or even a video these days,” says Johan Attby, CEO and co-founder of Fishbrain. In a little over six years, Fishbrain has become the most popular recreational fishing app and social network worldwide. In the U.S., the world’s biggest market for sports fishing with 49m anglers, Fishbrain is the dominant app and network.

Source: www.forbes.com