Social Media and the Concentration of Power

Economists refer to the phenomenon where both the provider and the customer benefit from a higher market share as a network effect. Or if – as shamelessly asserted, for example, by Mark Zuckerberg, the founder, main shareholder and chairman of Facebook – the aim of a company was simply “to help people stay in touch with family, friends and communities”. The right product presentation at the right time is more likely to trigger a buying stimulus.

Source: www.ethz.ch