When Facebook goes down, an economy goes with it

Yesterday, in the midst of a nearly day-long Instagram and Facebook outage, Wong and his company, Wonghaus Ventures, planned to run a Facebook and Instagram ad campaign to promote the restock, and to have influencers post sponsored content about it. Calderon sells training session participants on her products

A side business of influencer marketing plays a large role on Facebook’s platforms, too, and is another way businesses lost money. Generally, Wong says his company doesn’t only advertise on Instagram and Facebook, so while the outage did cost him money, it isn’t putting him out of business.

Source: www.theverge.com