How Rippling Raised a $45M Series A – Without a Pitch Deck

In contrast to a pitch deck, a memo has a number of distinct advantages:

Typically, the General Partner who is looking to lead your deal has to write a memo laying out the case for the investment. At the end of the metrics deck, we wrote out detailed footnotes for each slide; we clarified how we cut the data, how we calculated the various metrics, and any other assumptions we made. Finally, we included an appendix deck with additional data we thought investors might want to see, but which seemed too detailed for the main deck: sales rep ramp curves, close rates from demo by segment and cohort, revenue by industry, and a few other items.

Source: www.rippling.com