I Merged My One-Person Software Company with a Bigger Player (2018)

WP Simple Pay, as well as other WordPress plugins I formerly owned, are fully bootstrapped product businesses, with no outside funding and initially built as side projects. I’ve always loved developing software and being in the code, but I’ve also learned to enjoy the other aspects of growing a business over the last eight years related to product direction, marketing, strategy and the like. Over the last few years, I’ve felt frustrated that I couldn’t give my full attention to either the development or business sides of the business for any significant length of time.

Source: philderksen.com