Psychology of Human Misjudgment

One consequence of Liking/ Loving Tendency is that it acts as a conditioning device that makes the liker or lover tend to –

(1) ignore faults of and comply with wishes of, the object of his affection

(2) favor people, products, and actions merely associated with the object of his affection (Influence from mere association tendency)

(3) distort other facts to facilitate love. The proper antidotes to being made such a patsy by past success Tendency often has a shocking effect that helps swamp the normal tendency to return favor for favor. Mans evolution left him with Social-Proof Tendency, an automatic tendency to think and act as he sees others around him thinking and acting.

Source: neilkakkar.com