Rosé vodka, rosé beer, rosé mustard: why everything beyond wine is rosé-flavored

And as of this year, we will also have no fewer than four brands of rosé-flavored vodka, in addition to multiple kinds of rosé gin, beer, cider, and spiked seltzer. But besides the enormous success of rosé wine, there’s another reason we’re seeing more beverages that combine two vastly different types of alcohol. Rosé vodka, on the other hand, does make sense from a distilling perspective: Despite how it may feel to take a shot of it, vodka is a largely neutral flavor, and a good dry rosé doesn’t exactly hit you over the head with flavor — ergo, we have rosé vodka as opposed to, say, cabernet sauvignon vodka.

Source: www.vox.com