The Instagram Aesthetic Is Over

As Instagram has grown to more than 1 billion monthly users, it has ushered in a very particular look: bright walls, artfully arranged lattes and avocado toast, and Millennial-pink everything, all with that carefully staged, color-corrected, glossy-looking aesthetic. Photos that play into these trends perform so well on Instagram that the look became synonymous with the platform itself, then seeped into the broader world. But every trend has a shelf life, and as quickly as Instagram ushered in pink walls and pastel macaroons, it’s now turning on them.

Source: www.theatlantic.com