The Moral Order of Panera

As Shaich tells it, the idea for Panera Cares came about when he volunteered with his sons for a charitable organization that brought food to “those folks who are shut-in.” Shaich says that this would allow Panera to feed those who the USDA “sanitizes” by labelling “food insecure.” The researchers refer to the pricing model used by Panera Cares as “consumer responsibilization”: a mishmash of the pay-what-you-wish and the pay-it-forward model (which encourages customers to pay for the next person’s meal).

Source: thebaffler.com