TurboTax Hides Its Free File Page from Search Engines
Intuit has done that by adding code on its site telling Google and other search engines not to list TurboTax Free File in search results. In exchange for the IRS promising not to create its own free, online filing tool, Intuit, HR Block and other companies signed a deal to offer Free File options to lower-income Americans. While 70% of taxpayers are eligible for Free File options from TurboTax and other tax software products, just 3% of eligible taxpayers or fewer use them each year.
Source: www.propublica.org