Two-thirds of consumers don’t expect Google to track them the way Google does

While the ethics around data collection and consumer privacy have been questioned for years, it wasn’t until Facebook’s Cambridge Analytics scandal that people began to realize how frequently their personal data is shared, transferred, and monetized without their permission. Our findings show that many of Google’s data practices deviate from consumer expectations. Google’s personal data collection practices affect the more than 2 billion people who use devices running their Android operating software and hundreds of millions more iPhone users who rely on Google for browsing, maps, or search.

Source: www.niemanlab.org