Don Norman on how design fails older consumers

And when companies do design things specifically for the elderly, they tend to be ugly devices that shout out to the world “I’m old and can’t function!” Jeremy Myerson, a designer at London’s Royal College of Art (and a good friend) curated an enticing exhibit at London’s Design Museum entitled “New Old,” that explored the potential for design and designers to enhance the experience of our later lives (described in this Fast Company article “Why you should be designing for your 73-year-old self). Designs that make it easier for elderly people often are of equal value for younger people.

Source: www.fastcompany.com