DuckDuckGo Proposes the “Do-Not-Track Act of 2019”

Search engine and consumer privacy advocate DuckDuckGo has announced the “Do-Not-Track Act of 2019,” a piece of draft legislation that would legally require sites to honor users’ tracking preferences. If the act picks up steam and passes into law, sites would be required to cease certain user tracking methods, which means less data available to inform marketing and advertising campaigns. This may make it more difficult to coordinate campaigns across platforms that currently cross-pollinate their user data.

Source: searchengineland.com