Exercises to craft an employer brand that makes engineers want to work for you

I’ll also walk you through 3 simple exercises you can do to help you craft and distill your employer brand… in a way that highlights what’s actually special about you and will make great engineers excited to learn more. Employer brand encompasses every aspect of your narrative: whether people use/like your product, the problem you’re trying to solve, your founding story, your mission, your culture, and what generally what it’s like to work for you. Even so, despite how important brand is for hiring, building it is one of the psychologically hardest things to do at the beginning of your journey because the opportunity cost of spending your time on ANYTHING is staggering, and it’s really hard to justify writing blog posts and hosting events and speaking at conferences when you have to build product and make individual hires and do 50 kabillion other things.

Source: blog.interviewing.io