Google to push new ads on its apps

SAN FRANCISCO (Reuters) – Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year. The ads on the Google homepage appear on what the company calls its Discover feature, a Facebook-style news feed that users swipe through to view an algorithmically personalized set of links to articles, videos and other online content. The company said on Monday that ads would run where ever Discover is available, including on its mobile website, but clarified on Tuesday that ads would only be in the Google app.

Source: www.reuters.com