Google to show ads on homepage of mobile site, app

SAN FRANCISCO (Reuters) – Alphabet Inc’s Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue. The ads on the Google homepage appear on what the company calls its Discover feature, a Facebook-style news feed that users swipe through to view an algorithmically personalized set of links to articles, videos and other online content. The company said on Monday that ads would run where ever Discover is available, including on its mobile website, but clarified on Tuesday that ads would only be in the Google app.

Source: www.reuters.com