How Aldi, a brutally efficient grocery chain, is upending America’s supermarkets

New customers may be jolted at first by the experience of shopping at an Aldi, which expects its customers to endure a number of minor inconveniences not typical at other American grocery stores. And unlike other stores, where there’s a clear division of labor — runners retrieve carts, cashiers ring up customers and clerks stock shelves — Aldi employees are cross-trained to perform every function. Despite the stripped-down store experience, Aldi scores higher on customer satisfaction surveys and benefits far more from word-of-mouth marketing than Walmart and other supermarkets.

Source: edition.cnn.com