The Dark Forest Theory of the Internet

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream. Compared to the free market communication style of the mass channels — with their high risks, high rewards, and limited moderation — dark forest spaces are more Scandinavian in their values and the social and emotional security they provide. It’s possible, I suppose, that a shift away from the mainstream internet and into the dark forests could permanently limit the mainstream’s influence.

Source: onezero.medium.com