The Gentrification of the Internet

The Web we have now is guided by different principles, like business models that rely on a constant transfer of data from people to marketers, social norms of consumption and self-promotion, and black boxing the algorithms that structure the platforms we use. Before social media, forming communities online mostly meant meeting new people with a shared interest. For communities that had been online a long time, competing with new platforms like Facebook and Instagram was a losing battle because they were outspent and out-coded by the seemingly-endless resources of big tech.

Source: culturedigitally.org