The Myth of Food Cravings

Food cravings largely can be explained by this conditioning response, says John Apolzan, assistant professor of clinical nutrition and metabolism at Pennington Biomedical Research Center. Chocolate is one of the most common food cravings in the West – which supports the argument that cravings don’t stem from nutritional deficiencies, since chocolate doesn’t really contain high levels of anything we could be deficient in. In one study, researchers carried out a two-year trial where they randomised more than 300 subjects to one of four diets with different levels of fat, protein and carbohydrates, and measured their cravings and food intake.

Source: www.bbc.com