“Users want control” is a shoulder shrug

So when we say users want control over X – their privacy, their security, their data, their history – we are first acknowledging that current systems act against users, but we aren’t proposing any real solution. For instance, we say “users want control over their privacy,” but what people really want is some subset of:

There’s no easy answers, not everyone holds all these desires, but these are concrete ways of thinking about what people want. When we simply say users want control it’s giving up on understanding people’s specific desires.

Source: www.ianbicking.org