Debugging Your Startup

If the new customer base and new product require a specific set of skills to actually make something very good, you will need to have those skills. For SaaS, the important metrics are typically CAC, average customer value (ACV), churn, sales efficiency, and revenue growth; while consumer businesses tend to focus on daily active users (DAU) and retention. The insidious problem of the Zone of Excellence is that you can easily think you should be doing those things because you are good at them and the company presumably needs them done.

Source: www.atrium.co