Instagram influencer with 2M followers fails to sell 36 t-shirts

An Instagram influencer, Arii, with 2,6 million followers has posted (now deleted) how she failed to launch her online clothing brand which she needed to only sell 36 t-shirts online to kick start. Despite her millions of followers on Instagram she couldn’t convince a mere 0.00001% of them to buy her t-shirts which raises questions about whether her followers are bots or humans but more importantly, whether likes and comments are a good signal for online sales. Secondly, and more importantly, just like Arii, startups need to stop focussing on vanity metrics like number of followers, trending on social media, views, likes, RTs etc. and focus on the real things that keep their businesses afloat like sales.

Source: www.iafrikan.com