Let’s make them pay for using our personal data
Probably already everyone knows or at least suspects that companies on the internet are using for free our personal data. Let’s say I agree that Google can use my search requests for internal use but I prohibit it from reselling it to other companies. I agree it looks quite ambitious and probably impossible to implement (primarily because companies will never agree to such terms in favor of continue providing free services), but I believe it is really important to start talking and shaping the way of working with personal data in the future now.
Source: amortizedcost.net