No More Shiny Tomorrows: Futurism Needs to Get Real

Traditional futurists talk about disruption all of the time; middle futurism only advocates disruption that optimizes our attention, involvement, and proximity to technology. So rather than blindly assume technology will somehow alter human nature for the better, middle futurism operates along these principles:

From a design perspective, middle futurism researches the past for clues on how to make maintainable products at human scale — buildable and serviceable, where technology integrates with culture as it exists, rather than expecting culture to change. For instance:

My latest book, Designing with Sound, is a middle futurist approach to technology, showing how modifications to a single, subtle element of the human experience can completely modify our experience with a product or service.

Source: www.caseorganic.com