Sustainability is now the biggest topic in the bottled water online conversation

Researching the top bottled water brands in the US (Dasani, Aquafina, Pure Life, Smart Water) as well as other popular brands like Evian and Fiji, and new players like Liquid Death and Boxed Water, we found that over the past few years, what these posts are saying has changed in one important way. This shift has also seen the biggest bottled water brands in the US become ones that are owned by beverage conglomerates like PepsiCo (Aquafina), Coca-Cola (Dasani) and Nestle (Poland Springs) and Danone (Évian), meaning the businesses survived as consumer tastes changed. Which seems like the entire marketing play the company is riding (it calls itself a “completely unnecessary approach to bottled water”)

The extreme marketing of Liquid Death reflects the growth in conversation about marketing around waters, which has nearly doubled – from 6.4% of conversation to 13.1%.

Source: www.pulsarplatform.com