The online advertising industry breaks the law, says the UK’s data watchdog

Real-time bidding underpins the entire online advertising industry, and that’s why this report is so significant. The findings: The Information Commissioner’s Office, the UK’s data regulator, has concluded that these highly invasive data-driven online ads break both UK and European Union law. There are at least 10 pending legal complaints against this practice across the EU right now, so we can expect to see European regulators taking a closer and closer look at this industry in the coming months.

Source: www.technologyreview.com