To be great, be good repeatably
Not only can this encourage people to aim for notoriety just for the sake of it (think Elizabeth Holmes), but it makes the rest of us believe that correlation (of those outliers) is causation; in other words, success of those individuals is due to their offbeat ways. Continuous effort is a more thoughtful approach that leads to greatness when the following statements are true:
There is a famous saying from Napolean Hill which says, “If you cannot do great things, do small things in a great way”. These small things in fact do not need to be done in a great way, but a good way, repeatably.
Source: blog.stephsmith.io