When it comes to privacy, default settings matter

As of today, for new users who download and install Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default, protecting our users from the pervasive tracking and collection of personal data by ad networks and tech companies. Our research shows that Firefox users are seeking out privacy protection, particularly through the use of Firefox’s Private Browsing mode. As was the case with retirement savings plans, what this shows us is that the burden needs to shift from the consumers to the companies whereby the complexity of privacy settings shouldn’t be placed on users to figure out.

Source: blog.mozilla.org