Amazon to give power to brands to remove fakes from website

Under the company’s new Project Zero programme, companies will now be able to remove counterfeit listings themselves, without having to wait for Amazon to take action. In 2016, Apple said a former Amazon supplier, Mobile Star, had flooded the retailer with so many fakes that almost 90% of the products the iPhone maker bought in a sting were fake. That same year, Birkenstock pulled its products wholesale from the site, only returning a year later when Amazon announced the first of many attempts to crack down on counterfeiting.

Source: www.theguardian.com